6 Keys to Boosting Your Digital Presence in the Next Six Months

With everything going on in the world these days, it’s no surprise that online activity continues to grow exponentially. From business to socializing to shopping and banking, it’s hard to imagine an area of our lives that isn’t now online in some capacity. The question is, with more people than ever vying for attention online, what can you do to stand out from the crowd, get noticed, and increase your digital presence? Here are six great places to start.

6 Keys to Boosting Your Digital Presence in the Next Six Months

1. Target Your Social Media Efforts

Now that we are firmly in the ’20s, it should go without saying that the holy grail when it comes to building recognition online is social media. Most people who are focused on increasing their brand recognition online know this, but they may not necessarily know how to go about it in the most productive way. Now, not all social media platforms are created equal, and it’s essential to focus your efforts on the specific platforms which will work best for your brand.

The most important consideration when determining which social platforms to focus on will be your target demographic. Knowledge is power when it comes to marketing yourself or advertising your brand, and making sure that you are present in the right places is vital if you want to be noticed.

Things can change quickly online, and it’s important to make sure that you are up-to-date on the latest statistics. If you would like some expert help with researching your demographic and optimizing your social media strategy, then our team at Social Media Move would love to help you with that.

2. Deploy Strategic Digital Advertisements

Any well-rounded effort to increase your presence online is going to contain an element of digital advertising. There is no escaping it. If you want people to become aware of your brand, you need to ensure that you have visibility in places where your target audience is looking. Digital advertising can boost your online presence significantly, but there is a bit of an art to it.

Before deploying any ad campaign, we always conduct extensive research to know exactly what the target audience is searching for. By knowing what searches are trending with the target demographic, we can determine the best sites to target so that the ads will get maximum exposure. An ad campaign’s success often depends on how well you did your homework and how well you know your audience.

It really does depend on your specific niche or industry, but in general, the best place to advertise is on social media. That said, in certain cases, other sites can be just as effective, if not even more so.

3. Make Sure Your Blog Offers Value

The best way to drive organic traffic to your website is regularly updating a blog, which provides high-value content. By researching what search terms are trending, you will have a good idea of what keywords to use in your blog content. However, there is a fine line between casually incorporating these keywords into your blog articles and oversaturating your content with keywords, and knowing how to tread that line is imperative.

Remember that the people who find their way to your blog are human beings. If they sense that your blog content was designed to bring them to your website without actually offering them any content of value, then they will feel tricked and will most certainly leave and never return. If your content doesn’t sound natural, people will notice the keywords, and the effect will be the same.

You can employ numerous keyword strategies with various levels of success, but when in doubt, err on the side of better content rather than more keywords. It should never be overtly apparent to people which exact keywords you’re using. If you focus on delivering great content, people will remember you.

4. Establish Expertise in Your Field

One time-tested and proven way to gain traction online is to establish expertise in your field. Maybe you have an advanced degree; that’s great, but people don’t know that about you until you tell them. Perhaps you don’t have a Ph.D., but instead, you have ten years of experience doing what it is you do and doing it well; that’s also just as great. Whatever the case, it’s crucial that people trust you as an authority in your field.

You can establish your expertise in many ways, and any of them, if done correctly, will help you increase your digital presence and foster growth rapidly. Write a guest post for an established industry source, or start a podcast relevant to your demographic. Youtube is one of the best places to get noticed and grow a following. Not only can Youtube boost your online presence, but if done well, it can also earn you a decent amount of income.

At the end of the day, people remember professionals. As long as you’ve taken the time to establish your expertise and built some trust, then when the time comes, they will likely remember you and reach out.

5. Work with Relevant Influencers

Perhaps the easiest way to rapidly increase your online presence is to simply reach out to somebody who has already built up a large following of your potential customers. Get in touch with that person and see if they would be interested in working with you. Often, you can simply send them a product if you have a tangible product, and in exchange, they will promote it to their followers. It is that easy and can end up costing you nothing.

Maybe you don’t have a physical product, but instead, you offer a service. That’s great. This strategy can still work wonders. We can reach out to people who have many followers that are likely to want or need your assistance. Maybe offer the influencer an affiliate code to earn a small commission every time they send you somebody who signs up or makes a purchase.

6. Don’t Forget About Email

Last but not least, don’t forget about your email list. If you don’t have an email list set up on your website, do so right away. No matter what technology your site is built on, there will be a widget, plugin, or extension to add this functionality to your site. If your site was hand-coded, that’s not a problem; there are numerous solutions for setting up an email opt-in form on your website, and once you do, you will have a powerful new tool at your disposal.

By reaching out to the people who have already visited your site, profile, or store and re-engaging with them, they will be much more likely to remember you and your brand, which will increase the likelihood of them telling their family and friends about you.

The internet is becoming an increasingly competitive space. Still, by following the tips, tricks, and strategies above, you will dramatically improve your chances of standing out, increasing your recognition, and growing your digital presence exponentially within the next six months and beyond. Our dedicated team can definitely help you get set up for success, don’t hesitate to contact us here at Social Media Move.

6 Keys to Boosting Your Digital Presence in the Next Six Months